Senior Product Marketing Manager
Full Time • Fully Remote - US
Be a key contributor at an exciting software company!
Our Why.
CareerPlug empowers teams to grow. We do this, in part, by making it easier for our clients to hire and develop the right people. We want to positively impact the lives of our employees, our small business owner clients and their applicants/teams, a reach that impacts millions each year!
What we do.
We provide innovative recruiting and HR software for over 60,000 growing companies and solve one of the biggest problems in small business - hiring and retaining the right people. Our applicant tracking and retention software helps companies make better hires to have the right people in place to build a successful business. Our vision is leading us along an inspiring path to accomplish much more. The next stage of our growth will be powerful and will exponentially propel us toward exciting business, and more importantly, mission milestones.
We believe that people are the heart of our business and are committed to building one of the best places to work – anywhere. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members, and living our core values every day.
CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.
Who are we looking for?
We’re looking for a Senior Product Marketing Manager – Customer Marketing & Partner Enablement to join our Product & Engineering team! As a Sr. PMM you’ll shape how we communicate value to our existing customers and lead development of partner enablement. Unlike traditional PMM roles, where involvement starts post-development for product launches, you will be engaged from day one of the product life cycle. Creativity and copywriting are the most important skills you’ll bring to the table. Your work will directly impact product adoption, client retention, and partner engagement making this a key role in helping clients get the most out of CareerPlug.
Key Responsibilities
- Create emails that connect, convert, and show a deep understanding of our audience using copywriting frameworks to drive engagement and action
- Execute and manage sending emails (segmentation, timing, and deliverability)
- Lead all A/B testing and experimentation, and monitor email performance to uncover insights and continuously improve results
- Write content for partner enablement and collaborate with one of the most amazing creative agencies to bring it to life
- Ensure all content aligns with product positioning, partner needs, and launch goals
- Experience coordinating go-to-market strategies with internal teams
- Drive multiple initiatives while ensuring quality and on-time delivery
In this role, you will work closely with cross-functional teams, including sales, partnerships, customer experience and marketing, to ensure the product is continuously delivering value that clients and partners love and works for the business. You should be passionate about helping customers achieve success with CareerPlug and transforming them into evangelists.
What Product Marketing Looks like at CareerPlug:
For extreme clarity, we want to highlight some differences between traditional Product Marketing and the Senior Product Marketing Manager – Customer Marketing & Partner Enablement. Traditional Product Marketing has some common expectations that we’ll rely mostly on our marketing team to deliver:
- Marketing will “own” sales enablement (and we’ll help give the ingredients such as new feature positioning, and solution-focused competitive intel which marketing will use to help deliver enablement, etc.)
- Marketing will “own” customer acquisition (we’ll focus more on trial conversion, expansion, and retention).
- Exec team “owns” pricing/packaging (however, marketing, product, and customer-facing teams will all be consulted)
Job Requirements
- At least 5 years of experience in product marketing, enablement, ABM, demand gen, and/or product management, preferably in a B2B SaaS company (HR tech is a huge plus!)
- Strong persuasive writing skills and a sense of what motivates people to take action
- Passion for understanding customers, their problems, and experiences
- Demonstrated ability in launching and growing innovative tech products
- Proven ability to work with product and go-to-market teams to bring new products to market and meet goals
- Comfortable wearing multiple hats in a SaaS environment and energized by driving client behavior, adoption and value through scalable solutions
- HubSpot Marketing Hub experience preferred
- Experience using AI to support first-draft writing, enhance productivity, test variations, facilitate brainstorming, and assist with analysis
Benefits:
- Work from home (we're fully remote)
- Employer Paid Health Insurance
- Unlimited PTO (with minimums!)
- One-week paid PTO (pre-start date)
- 401(k) Company Match
- Employer-Paid Life Insurance
- Employer-Paid Long-Term Disability Insurance
- Home Office Stipend
- Donation Matching
Remote: As of March 2020, our formerly Austin-based team has been working fully remotely. We have transitioned to a Remote First company forever. This role may be filled by any U.S.-based candidate.
Compensation: This role pays a base annual salary of $135,000 with an additional $10,000 in potential bonus, paid quarter. A total on-target compensation of $145,000.
CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equitability and fairness for candidates and current employees, we always lead at our best and don’t negotiate offers.
Compensation: This role pays a base annual salary of $135,000 with an additional $10,000 in potential bonus, paid quarter. A total on-target compensation of $145,000.
CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equitability and fairness for candidates and current employees, we always lead at our best and don’t negotiate offers.
CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CareerPlug is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to accommodations@careerplug.com.
This is a remote position.
Compensation: $135,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, (including family medical history), political affiliation, military service, or any other characteristic protected by law.
To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to accommodations@careerplug.com.
Who We Are
CareerPlug’s purpose is to empower people to reach their potential. We do that in part by making it easier for our clients to hire and develop the right people. Our proven process allows us to work with over 60,000+ growing small businesses. Our hiring software is designed with user experience in mind: from candidates to hiring managers to business leaders.
Core Values
Be Kind
We care deeply about one another, our clients, and the world around us.
Speak Up, Step Up
We have a voice and we use it to make an impact.
Keep Growing
We embody the growth mindset.
Work Together, Win Together
We team up to achieve goals and celebrate accomplishments.
Remote First
CareerPlug is 100% remote for any US-based employee! We know the heart of our business is wherever our employees work — from our space in Austin to a home office on Lake Michigan, to an outfitted van exploring the American West (true story!).
Of course, we also crave face-to-face connection! We offer employees the opportunity to gather in-person a few times per year, with full travel expenses paid. Check out the highlight video from our CareerPlug Summit in Boulder, Colorado in July 2024.
Read our full Remote First Vision
Our Beliefs
“My humanity is bound up in yours, for we can only be human together.”
—Desmond Tutu
CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.
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Donation Matching
Unlimited PTO
401(K) Matching
Life Insurance
Vision & Dental Insurance
Home Office Stipend
12 Weeks Paid Parental Leave
Employer Paid Health Insurance