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Director of Marketing Fully Remote - US

Director of Marketing

Full Time • Fully Remote - US

Be a key contributor to an exciting remote-first software company!

Our why.
CareerPlug helps franchises build winning teams. We want to positively impact the lives of our employees, our franchise and small business owner clients, and their applicants and teams, a reach that impacts millions each year!

What we do.
We provide innovative recruiting and HR software for over 60,000 growing companies and solve one of the biggest problems in small businesses: hiring and retaining the right people. Our applicant tracking and retention software helps companies make better hires to have the right people in place to build a successful business. Our vision is leading us along an inspiring path to accomplish much more. The next stage of our growth will be powerful and will exponentially propel us toward exciting business and, more importantly, mission milestones.

We believe that people are the heart of our business and are committed to building one of the best places to work, anywhere. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members, and living our core values every day.

CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.

Who are we looking for?
CareerPlug is looking for a Director of Marketing to own and lead our marketing function. This is a full-time, hands-on leadership role that blends demand generation, product marketing, lifecycle marketing, and brand execution in a way that helps CareerPlug tell a clearer story and drive stronger adoption across our market.

You'll report directly to our CEO and work closely with them and the President to set direction, and then you'll be in the work alongside the team to get it done. This is not a role for someone who leads from a distance through approvals and status meetings. We are looking for a player-coach: someone who can think strategically, plan and manage large-scale projects, and still wants to write the brief, build the email campaign, or dig into the data themselves.

Our acquisition model is built on content, organic reach, product experience, and the relationships we build, specifically within franchise systems. The person who thrives here will understand how to market effectively in a high-trust, relationship-driven business where franchisors influence adoption, franchisees need practical value, and strong product experience helps convert interest into action.

CareerPlug serves both franchisors and franchisees, and great marketing here requires understanding how those audiences connect. Franchisors choose vendor partners and influence adoption, while franchisees decide whether to engage, implement, and keep using what they’ve been given access to. This role needs someone who can build trust and momentum across both.

We have defined positioning, a proprietary customer acquisition framework, and a growing content foundation. The opportunity now is execution: bringing our strategy to life consistently across every touchpoint, activating franchisees more effectively, and building the measurement infrastructure to know what's working. There's real whitespace here for the right person.

How we’ll measure success: 
  • Demand Engine (MQLs, high-intent traffic growth, content → pipeline conversion)
  • Partner acquisition (number of new franchise brands added)
  • Partner adoption (growth of paid adoption within each brand)
  • Product adoption (growth of franchisees using our Retain product)

You may be a great fit if:
  • You have experience in B2B SaaS marketing and understand how brand, product marketing, demand generation, and lifecycle marketing work together to drive growth and adoption
  • You are strong at turning strategy into practical priorities and making good marketing decisions in service of business goals
  • You are humble, collaborative, and low-ego, but still willing to lead clearly and hold a high bar
  • You have a strong driver mindset and a reputation for following through, creating momentum, and making progress without needing a lot of supervision 
  •  You are a player-coach — you manage the plan and the people, and you're also ready to do a significant portion of the work yourself. 
  • You embody our core values and enjoy collaborating across sales, product, and customer success to create great experiences for our customers

Key responsibilities:

Lead the team and the function
  • Lead a nimble marketing team and contribute directly alongside them. You'll set direction, remove blockers, and also produce work yourself 
  • Manage and allocate marketing spend in line with company goals
  • Oversee relationships with an external agency and a roster of specialist contractors
  • Set quarterly priorities aligned to business outcomes and track performance against them
  • Work directly with the CEO on positioning, thought leadership, and content strategy
  • Work directly with the CEO to implement content, customer, and product marketing programs that deliver real results
  • Drive cross-functional collaboration with sales, customer success, and product 

Bring our positioning to life across every touchpoint
  • CareerPlug has defined positioning and messaging. You make sure that the story we've built actually shows up consistently across the website, sales materials, launch messaging, onboarding flows, and content
  • Audit existing touchpoints and close gaps where messaging is inconsistent or missing
  • Maintain audience-specific messaging for franchisors and franchisees at every stage of their respective journeys
  • Support and shape executive thought leadership content
  • Partner closely with product leaders to lead our product marketing positioning, packaging, and how new features are brought to market 
  • Ensure our product story is relevant for both franchisor decision-makers and franchisee end users
Run our customer acquisition framework
  • CareerPlug has a proprietary customer acquisition framework. This role isn't about bringing a new acquisition philosophy — it's about building the right tactics to run ours at full speed
  • Implement the framework end-to-end across awareness, consideration, trial, and conversion for both franchisors and franchisees
  • Implement our content and SEO strategy targeting franchise operators and HR leaders at franchise brands
  • Track performance from first touch through trial start and paid conversion, and identify where the funnel needs work
  • Work with the CEO, president, and sales and partnerships teams on franchisor-facing marketing that supports new partnership development

Drive product adoption and franchisee engagement
  • Own marketing's role in the franchisee activation and onboarding experience
  • Develop campaigns and communications that move franchisees from account creation to active platform use
  • Collaborate with product and customer success to improve trial conversion and reduce churn
  • Build lifecycle marketing programs that support franchisee retention and expansion

Measure and improve
  • Define and track KPIs across awareness, acquisition, activation, and retention
  • Manage marketing analytics infrastructure and report on performance to leadership
  • Run structured experiments to improve conversion at key funnel stages


Job requirements:
  • 5+ years in B2B SaaS marketing, with at least 2 years in a leadership or senior individual contributor role
  • Experience in environments where marketing plays a meaningful role in product adoption, customer activation, and lifecycle engagement
  • A content-first orientation: you understand how organic content, SEO, and thought leadership drive pipeline, and you're skeptical of (or at least not dependent on) paid advertising and traditional gated lead gen
  • Demonstrated ability to drive pipeline and revenue impact, not just top-of-funnel metrics

Nice to have:
  • Familiarity with the franchise industry, either marketing into it or working directly with franchise brands or operators
  • Experience with two-sided or multi-stakeholder business models
  • Background in HR tech, workforce management, or recruiting software
  • Deep HubSpot proficiency: you should be comfortable building workflows, managing lists, and getting into the weeds of CRM configuration when needed
  • Comfortable working in Asana and able to align a team to use it consistently
  • Familiarity with EOS (Entrepreneurial Operating System) — CareerPlug operates on EOS and comfort with the rocks/scorecard model will help you hit the ground running

Benefits: 
  • Work from home (we're fully remote)
  • Employer Paid Health Insurance
  • Life Insurance
  • Unlimited PTO (with minimums!)
  • One-week paid PTO (pre-start date)
  • Home Office Stipend
  • 401(k) Company Match

Remote Work: We are a Remote First company forever. We do not have a physical office anywhere. This role may be filled by any U.S.-based candidate.

Compensation: This role pays a $155,000 base salary with an additional annual bonus potential of $20,000 (paid quarterly), for a total on-target earnings of $175,000.

CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equitability and fairness for candidates and current employees, we always lead at our best and don’t negotiate offers. Read more about our compensation philosophy here. 

CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CareerPlug is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to accommodations@careerplug.com.

This is a remote position.

Compensation: $155,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, (including family medical history), political affiliation, military service, or any other characteristic protected by law.

To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to accommodations@careerplug.com.





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Benefits & Perks

 

 
 
 
 
Donation Matching
Unlimited PTO
401(K) Matching
Life Insurance
Vision & Dental Insurance
Home Office Stipend
12 Weeks Paid Parental Leave
Employer Paid Health Insurance
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