Benefits & Perks
Sr Product Marketing Manager
Fully Remote - US
Sr Product Marketing Manager
Full Time • Fully Remote - US
Responsive recruiter
Be a key contributor at an exciting software company!
Our Why.
CareerPlug empowers teams to grow. We do this, in part, by making it easier for our clients to hire and develop the right people. We want to positively impact the lives of our employees, our small business owner clients and their applicants/teams, a reach that impacts millions each year!
What we do.
We provide innovative recruiting and HR software for over 60,000 growing companies and solve one of the biggest problems in small business - hiring and retaining the right people. Our applicant tracking and retention software helps companies make better hires to have the right people in place to build a successful business. Our vision is leading us along an inspiring path to accomplish much more. The next stage of our growth will be powerful and will exponentially propel us toward exciting business, and more importantly, mission milestones.
We believe that people are the heart of our business and are committed to building one of the best places to work – anywhere. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members, and living our core values every day.
CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.
Who We’re Looking For
CareerPlug is looking for a Senior Product Marketing Manager who can both shape and execute, someone who brings strategic thinking to positioning and go-to-market decisions, then builds the content and assets that make those decisions real.
Franchising is a relationship business, and CareerPlug serves a specialized audience of franchisors and franchisees who choose their tools carefully. This isn’t generic SaaS product marketing. It’s about deeply understanding two distinct audiences (one evaluating software at the network level and one using it to hire at the location level) and building messaging, content, and enablement that actually helps them.
We have established positioning, a defined GTM framework, and a growing product that needs someone who can own the go-to-market for what we ship, from strategy through execution. You’ll have real input into how we position features, how we think about the competitive landscape, and what the market is telling us. And you’ll write the blog post, build the demo assets, and make sure every launch shows up clearly and consistently across every touchpoint.
This role reports to the Director of Marketing, who provides strategic guidance while leading a broad portfolio of responsibilities. The ideal candidate is a seasoned product marketer who can independently drive projects forward, exercise sound judgment, and make meaningful progress without requiring day-to-day direction.
If you want to be the only Senior PMM at a focused, mission-driven company where your work is visible and your opinion matters, this role is for you.
How we’ll measure success
- New feature launch, adoption, and engagement
- New account and location activations
- Website engagement and conversion
- Strength and currency of competitive intelligence
- Quality and cadence of customer stories in market
You May Be a Great Fit If
- You have at least 5 years of B2B SaaS product marketing experience, and you’ve owned GTM strategy and execution for product launches end-to-end.
- You bring strategic thinking to positioning conversations. You have a point of view, you back it with evidence, and you know how to make it land.
- You are an excellent writer who can take a product feature and explain its value in clear, sharp, customer-focused language that doesn’t need heavy editing.
- You own competitive intelligence, and you actively track the landscape, synthesize what it means, and bring it into positioning and GTM decisions.
- You know when to go get the data. You pull customer engagement metrics, product usage trends, and competitive intelligence yourself, and you use what you find to make the work sharper.
- You are genuinely curious about the customer and the product, and you use that curiosity to create stronger messaging, stories, and enablement.
- You have visual communication skills and can create polished screenshots, GIFs, demo content, and product visuals.
- You collaborate well across product, customer success, sales, partnerships, and marketing, and you embody our core values.
- You want ownership. You’re comfortable being the only PMM and find that energizing rather than stressful.
Key responsibilities:
- Shape and execute a go-to-market strategy
- Own GTM strategy for product launches and decide how to bring a feature to market, define the narrative, segment the audience, set success metrics, and coordinate cross-functional readiness
- Apply CareerPlug’s tier framework and contribute to decisions about what level of launch a feature warrants
- Track launch performance and use what you learn to improve the next one
Translate positioning into feature-level messaging
- Take CareerPlug’s established brand positioning and operationalize it at the feature, integration, and product update levels
- Contribute to positioning decisions and not just execute what’s handed to you
- Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features
- Pressure-test feature messaging with sales and partner-facing teams to make sure it works in real conversations
Own competitive intelligence and market research
- Actively track the competitive landscape, what competitors are shipping, how they’re positioning, and where we’re differentiated
- Synthesize customer research, sales feedback, and market signals into clear positioning and messaging implications
- Bring competitive and market intelligence into product and GTM conversations, not just marketing ones
Write product content that inspires prospective and current customers
- Author GTM blog posts for product launches and integration announcements
- Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
- Draft customer-facing emails for product updates, in partnership with the Director of Marketing
- Some posts will go out under your byline. Others will be bylined by senior leaders depending on the topic and audience
Build a consistent customer story practice
- Surface, capture, and turn customer experiences into case studies and shorter-form stories
- Make sure customer stories show up across product pages, sales enablement, social channels, and announcements
- Maintain a current library segmented by industry, franchise size, and use case
Own product-related sales enablement
- Surface, capture, and turn customer experiences into case studies and shorter-form stories
- Make sure customer stories show up across product pages, sales enablement, social channels, and announcements
- Maintain a current library segmented by industry, franchise size, and use case
Keep our demo environment ready for prime time
- Maintain a demo environment that is always current, clean, and ready for sales calls, webinars, screenshots, and product content
- Establish and follow a refresh cadence so the environment never falls behind the product
Contribute to email programs and webinars owned by other teams
- Provide product-accurate copy, screenshots, customer quotes, and feature talk tracks to the email programs owned by the Director of Marketing
- Provide demos, screenshots, and feature explanations for webinars owned by other teams
- Over time, build a product-led webinar program: feature-specific best practice demos that show customers how to achieve specific outcomes using CareerPlug
What we're looking for
Required
- 5 years in B2B SaaS product marketing with demonstrated ownership of GTM strategy and execution
- Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
- Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging decisions
- Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
- Ability to independently pull and interpret marketing and product performance data, such as customer engagement, usage metrics, content performance, competitive signals, and use it to improve creative decisions
- Experience contributing to and shaping positioning and messaging decisions, as well as executing them
- Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don’t know
- Experience interviewing customers and turning their stories into usable assets
- Ability to manage multiple launches and content workstreams simultaneously without dropping details
Preferred
- Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems
- Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user)
- Background in or exposure to HR tech, workforce management, or recruiting software
Benefits:
- Work from home (we're fully remote)
- Employer Paid Health Insurance
- Life Insurance
- Pet Insurance
- Long Term Disability
- Unlimited PTO (with minimums!)
- One-week paid PTO (pre-start date)
- Home Office Stipend
- 401(k) Company Match
- Donation Matching
Remote Work: We are a Remote First company forever. We do not have a physical office anywhere. This role may be filled by any U.S.-based candidate.
Compensation: This role pays a $135,000 base salary with an additional annual bonus potential of $10,000 (paid quarterly), for a total on-target earnings of $145,000.
CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equity and fairness for candidates and current employees, we always lead at our best and don’t negotiate offers. Read more about our compensation philosophy here.
CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CareerPlug is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to accommodations@careerplug.com.
This is a remote position.
Compensation: $135,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, (including family medical history), political affiliation, military service, or any other characteristic protected by law.
To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to accommodations@careerplug.com.
Who We Are
CareerPlug’s purpose is to empower people to reach their potential. We do that in part by making it easier for our clients to hire and develop the right people. Our proven process allows us to work with over 60,000+ growing small businesses. Our hiring software is designed with user experience in mind: from candidates to hiring managers to business leaders.
Core Values
Be Kind
We care deeply about one another, our clients, and the world around us.
Speak Up, Step Up
We have a voice and we use it to make an impact.
Keep Growing
We embody the growth mindset.
Work Together, Win Together
We team up to achieve goals and celebrate accomplishments.
Remote First
CareerPlug is 100% remote for any US-based employee! We know the heart of our business is wherever our employees work — from our space in Austin to a home office on Lake Michigan, to an outfitted van exploring the American West (true story!).
Of course, we also crave face-to-face connection! We offer employees the opportunity to gather in-person a few times per year, with full travel expenses paid. Check out the highlight video from our CareerPlug Summit in Boulder, Colorado in July 2024.
Read our full Remote First Vision
Our Beliefs
“My humanity is bound up in yours, for we can only be human together.”
—Desmond Tutu
CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.
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Donation Matching
Unlimited PTO
401(K) Matching
Life Insurance
Vision & Dental Insurance
Home Office Stipend
12 Weeks Paid Parental Leave
Employer Paid Health Insurance